TwentiethCentury Fires Ltd (C20 Fires) is a fireplace manufacturing company. It was established15 years ago as an extension of work of removing fireplaces and fitting replacementgas fires by its managing director Tim. Now, C20 fires provides fireplaces ofmany styles which includes 1920s Art Deco fireplaces to Victorian/ Edwardianfireplace designs. C20 fires also lets its customer to design their ownfireplace.
Some of theproducts and services that C20 fires manufactures and delivers are as follows:Complete Tiled Fireplaces,Fireplace Hearths, Handmade Fireplace Inserts, Fireplace Tiles, HandmadeMantels, Reclaim and restore Original Fireplaces from twentieth century,Reclaimed Fireplace Inserts, Reclaimed and restored fireplace mantels from theEdwardian era, Supply and installation of Baxi Burnall System, Fire backs andbricks of various sizes, Marble Fireplaces, Solid Fuel Fires, Gas Fires,Electric Fires, Fireplace Accessories, Coal Bunkers, Renewable and recycledfuels, Fireplace safety devices, chimney balloons etc.20thCentury Fires Ltd is one of the only few companies in the UK that refurbishoriginal fireplaces and surround. Its office is located at Stockport,Lancashire. With large numbers of housings nearby and quick access to M60 motorwaywhich encloses the city of Manchester, C20 fires has location advantage. Here,customers and supplies can easily locate the factory.With 15 years ofexperience in the field, Tim describes that they had made a good link with thesuppliers who design metal products and also gets wooden products made toorder.
Company also emphasizes on direct sales rather than going through middlelayer of people like retailers. Because according on Tim’s interview, he saysthat, retailers tend to sell what they have in the shop rather than something thatcustomers want. Tim further elaborates that when company takes orders accordingto client’s demand and design, customers values the product more and can waitfor the completion of product manufacturing, hence it gives company more timeto complete the job. In this way, they can satisfy the customer’s demand aswell as complete the job as easily as possible.
From a marketing point of view,previously, their product was marketed through a word of mouth but now C20 fireis operating six different websites where two main websites are used to sellVictorian cast iron fireplaces only. According toCompany’s P&L Account, we can observe that C20 Fires is earning a fairamount of profit from its sales. However, company is still encountering manydifficulties in the manufacturing process, goods handling and storage process andproduct delivery process due to the small office area. In this report, we will review the businessprocess adopted by Twentieth Century Fires Ltd.