Century Fires Ltd (C20 Fires) is a fireplace manufacturing company. It was established
15 years ago as an extension of work of removing fireplaces and fitting replacement
gas fires by its managing director Tim. Now, C20 fires provides fireplaces of
many styles which includes 1920s Art Deco fireplaces to Victorian/ Edwardian
fireplace designs. C20 fires also lets its customer to design their own
Some of the
products and services that C20 fires manufactures and delivers are as follows:
Complete Tiled Fireplaces,
Fireplace Hearths, Handmade Fireplace Inserts, Fireplace Tiles, Handmade
Mantels, Reclaim and restore Original Fireplaces from twentieth century,
Reclaimed Fireplace Inserts, Reclaimed and restored fireplace mantels from the
Edwardian era, Supply and installation of Baxi Burnall System, Fire backs and
bricks of various sizes, Marble Fireplaces, Solid Fuel Fires, Gas Fires,
Electric Fires, Fireplace Accessories, Coal Bunkers, Renewable and recycled
fuels, Fireplace safety devices, chimney balloons etc.
Century Fires Ltd is one of the only few companies in the UK that refurbish
original fireplaces and surround. Its office is located at Stockport,
Lancashire. With large numbers of housings nearby and quick access to M60 motorway
which encloses the city of Manchester, C20 fires has location advantage. Here,
customers and supplies can easily locate the factory.
With 15 years of
experience in the field, Tim describes that they had made a good link with the
suppliers who design metal products and also gets wooden products made to
order. Company also emphasizes on direct sales rather than going through middle
layer of people like retailers. Because according on Tim’s interview, he says
that, retailers tend to sell what they have in the shop rather than something that
customers want. Tim further elaborates that when company takes orders according
to client’s demand and design, customers values the product more and can wait
for the completion of product manufacturing, hence it gives company more time
to complete the job. In this way, they can satisfy the customer’s demand as
well as complete the job as easily as possible. From a marketing point of view,
previously, their product was marketed through a word of mouth but now C20 fire
is operating six different websites where two main websites are used to sell
Victorian cast iron fireplaces only.
Company’s P&L Account, we can observe that C20 Fires is earning a fair
amount of profit from its sales. However, company is still encountering many
difficulties in the manufacturing process, goods handling and storage process and
product delivery process due to the small office area.
In this report, we will review the business
process adopted by Twentieth Century Fires Ltd.