Thenon-profited Ghisla art collection was established in April 2014, theirintention was to create an artistic holding of international value.
Thecollection has been created by the Pierino Ghislas and Martine Ghisla, ahusband-and-wife team. Thecollection is occupied in a futuristic building that has just been built as aproject by the Moro & Moro architectural studio of Locarno.The buildingwas of the 40s and was refurbished and redesigned by Franko Mauro, theconversion led the art gallery to the closure of all window and the continuouscovering of the façade with a ventilated insulating envelope. The buildingis essentially a big cube covered by red wire mesh, surrounded by small channelof water. The pool outside surrounding the building is a tribute to Locarno,lacustrine to Locarno distinct separation to the outside world. “The newarchitectural connotation corresponds to the cultural function of the galleryoverlooking the Rusca Gardens in the urban heart of the city.
” (Moroemoro,2007) Where some sculpture is part of the Ghisla art collection. “It is justlocated in the center of the town just a few meters from the marina.”(Corocher, 2018) At aged 14,Pierino Ghisla left Marolta in the Blenio Valley to stay with his uncle, whoowned a fruit and vegetable importing company in Brussels, Belgium. PierinoGhisla decided to stay in Brussels and only returning to Ticino during theholidays.PierinoGhisla Pursued to help and develop the fruit and vegetable company. This thenprovided him with necessary funds to purchase his first painting. PierinoGhisla and his wife Martine decided to partner up and pursue this artcollection. After being totally captivated by a painting by French artistGeorges Mathieu.
(Editore, 2018) puts it: “However, we had to wait a few years before purchasing it– says Ghisla – because we did not have the necessary funds. In the meantime,we befriended the gallery owner who was selling it. After acquiring that firstpainting for our collection – he continues – we fell in love with a work byChristo and Jeanne-Claude, which my friend the gallery owner allowed us to buyin exchange for several 19th-century works that we had at home. This marked thebeginning of this fantastic adventure.” After overthirty years of collecting, Ghisla has decided to present their collection ofworks, creating an exhibition space open to the public. Ghisla decided thatopening the space in the city of Locarno instead of in other cities inSwitzerland or abroad. Ghisla, P.
(2017) because: “Being Ticinese, we have chosen to return to this regionto experience retirement. Withdrawing to Ticino, we brought the collection toLocarno. We do not aspire to fame, we are quite happy to contribute with alittle stone to the cultural panorama of the region.
” Together theyhave been gathering perfect masterpiece from the Pop Art, Arte Informale,Conceptual Art, and the neo-Dada movements.Thefoundation does intend to set up collaborations with other cultural institutionsbut his main priority of the gallery was at first to showcase his collection.”we are open to suggestions and collaborations.
In this first moment, we tryabove all to
Their layout was notdetermined by a specific thematic but as Pierino Ghisla explains: “it wasactually my wife and myself who wished to create the setting, based on our owntaste and intuition as if we were displaying the works in our own home and notin a public place.” (Editore, 2018) Every yearduring the winter season from January to March the gallery is closed and partlybeing renewed by some of his other collection that may not have been shownduring the opening and for new projects/programmes for the temporary exhibitionto be planned out. Ghislacurrent temporary exhibition in 19th March 2017 until 7th January 2018 TheMuseum to scale 1/7. The scenography of the scale museum which has over onehundred rooms conceived by the artist Wesley Meuris as well and curated byRonny Van De Velde, each of these spaces contain original artworks paintings orcomplete installations by 85 contemporary Belgium artists among the best knownto those that are known only to connoisseurs. “Locarno is atourist area and we must be aware of this context.” Says Ghisla, (2017) PDPReport Rattanapakdee, R. 28 December. Locarno isrecognized worldwide for its International Film Festival, the biggest culturalevent in Switzerland and one of the most important ones in Europe.
With this inmind, the Ghisla Art Collection can broaden their foundation to many touristswho visit Locarno. The foundationdoes not operate on an international level they mainly exhibit activities inLocarno. The main objective for the next few years is to integrateinto the territory, make ourselves known and increase the visibility of ouractivities.
We would also like to find additional sponsors who can help us andsupport our exhibition program. We also do not exclude the possibility ofhosting exhibitions and events created by third parties. For example, we havehad the pleasure of hosting the opening ceremony of the first event of theLocarno Film Festival entitled “The image and the word”, dedicated tothe relationship between the moving image and the written word. Ghisla, (2017)PDP Report Rattanapakdee.R 28 December. Thefoundation has many various supports for example; UBS, Nationale Suisse,Belotti Otticaudito, Besfid and for their non-exhibition supporters; MEKImpresa Di Pittura and Migros Percento Culturale. (Ghisla Art CollectionLocarno, 2018). So, the gallery is not an investment or for trading purposes, itis purely for pleasure, fun, and dream.
To be able to share their privatecollection. The GhislaArt Collection is unique in many ways. One of the most surprising discoverieswas that the gallery is managed by a married couple and one staff member, whilebeing able to connect with other galleries in the region and artistinternationally, to curate one of their temporary exhibitions.
Contemporarygalleries are an essential part of the Locarno art ecosystem. They arepassionate about the art and artists, Ghisla has managed a way to resource andinvestment, and support needed to run their business. While not being involvedwith the high-end art market, and clearly understand how to run a small galleryand its importance in supporting the big artist and emerging artist.