The global neighborhood has emerged as a criticalpillar in today’s business world.
As a result, intercultural businesscommunication has become a primary focus at all levels of any organization asit helps teams in interacting with cultures other than their home ground.Today, globalization strategies and technology solutions have made interactionwith remote team members, vendors or clients from global backgrounds moreeffective (Newell & Roberts, 2016). Therefore, as the speed of businessexpansion and transaction quickens, the capability to manage and communicatewith people from diverse cultures is not just a necessity, but a requirementfor each and every business. It works in building effective operational teamsacross the different time zones. As a result, issues related to languagebarrier, regional understanding, and customer experiences are solved (Salomon,2016). While having these facts in mind, intercultural business communicationis expressed as a critical pillar for visionary businesses, therefore, thispaper is focused on exploring how globalization, cultural intelligence, andenculturation and acculturation are significant in its context.GlobalizationAccording to Newell & Roberts (2016),globalization is articulated as the process through which investment, people, informationtechnology, governments, international trade and industries weave the economiesof different nations together.
It has helped in nurturing economic integration,cultural exchange, and international interchange. Within the context ofglobalization, intercultural business communication is given the opportunity tounderstand how different people communicate, negotiate, build a relationshipand work together. This opportunityoffers businesses with the chance to understand a mix of cultures making itpossible for them to work in diverse regions (Newell & Roberts, 2016).Additionally, it provides the channel through which businesses get along withdifferent regional client needs and demands while ensuring profit and corporateperformance. Salomon (2016) indicates that globalization is a good platform forintercultural business communication to adopt the business protocol,communication differences, communication styles and etiquette that are criticalto achieving business goals and objectives in an international arena (Salomon,2016). Therefore, the interconnectedness brought about by globalization offersthe platform for more interaction thereby creating an opening for understandingdiverse cultures hence better business.
CulturalIntelligenceAs seen above, globalization has introduced thecomplexity experienced in managing cross-cultural interactions in an effectivemanner. However, with communication, the mutual understanding and reduction ofthe distance between individuals of diverse cultures are achieved. Moreover, itlowers any uncertainty that crops up during the interaction period. Inreference to a study by MacNab, Brislin and Worthley (2012), culturalintelligence (CQ) has the ability to lower and managing the anxiety thatoriginates from the differences between people of different cultures.Consequently, cultural intelligence is described as an individual’s ability toeffectively adapt to different cultural contexts (MacNab, Brislin and Worthley,2012).
In the ambiance of intercultural business communication, culturalintelligence focuses to help involved people to interpret all new andunfamiliar cultural practices and cues presented to them.In every business, the first step to achievingeffective cross-cultural communication exploring the environment beyondindividual experience. Human communication skills are understandably andsubconsciously shaped by the socialization process in their immediate society.
On the other hand, the society operates under the control and guidance ofcultural values, norms, and practices. By understanding this, every individualachieves an equal level of appreciating diverse cultures while embracing interculturalcommunication as different people are nurtured and powered by varying culturalnorms and values (Kirshner & Meng, 2012). Therefore, in interculturalbusiness communication, cultural intelligence builds the understanding andadoption of other new cultures hence fighting any anxiety that may originatefrom their differences. Furthermore, as a cultural meta-cognition, culturalintelligence acts as a system of skills and knowledge that allow people toadapt, choose and shape their cultural perspective based on their directenvironment (Imai and Gelfand, 2010). As a result, people are capable ofinteracting with other cultural backgrounds that are divergent to their own.Enculturationvs. acculturationEnculturation and acculturation are two approaches employedto explain processes used by people in the absorption of diverse culturaltraits.
In their varying perspective, they both explain the socializationprocess applied by people in a given society. According to Kirshner & Meng(2012), enculturation is the socialization process that assists people inacquiring social norms, language, behaviors, and values of a culture thatsurrounds them in the society. The success of this process is maintained by thesupport that originates from peers, siblings, and parents and which ensuresthat people learn what makes them social being and fit better in that specificcommunity. Through enculturation, people are given the opportunity to learn allacceptable and unacceptable behaviors in the society. As a result,enculturation power intercultural business communication with the values,social norms, language, and values knowhow making it simple for other people tointeract with cultures that are different from their own without oversteppingtheir taboos, beliefs, and practices (Kirshner & Meng, 2012). On the contrary, acculturation is the socializationprocess that occurs when two different cultures meet.
In this case, bothcultures may be affected by norms or practices adopted by the other group. Forexample, issues related to language, customs, clothing, perceptions, andpractices. However, once the cultures meet,a process of integration and change amongst them is catalyzed. For example,some norms and values may change but language and clothing remain intact.Nevertheless, a level of understanding between the two cultures is achievedhence facilitating effective communication and interaction in trade and development(Kirshner & Meng, 2012).
For example, due to the rich deposits of Copperand Gold in Congo, the United States companies such as Alphamin Resource Corp,Ivanhoe Mines Limited, and Banro Corp have camped in the region for these richminerals. In this case, a west culture merges with an African culture so as tospark an international investment and trade. The success of this interculturalbusiness communication between Congo and the United States is made possible byacculturation where two completely different cultures meet, merge and interact resultingin growth and development opportunities. Therefore, despite their differences, enculturationand acculturation are significant for intercultural business communication asthey help an individual in surviving and fitting into cultures that surroundthem.ConclusionThe analysis has proved that communication is afoundational pillar of reciprocal understanding of cultural differences betweendiverse people in the society. In the business world, the main goal of interactionbetween cultures is sharing emotions, ideas and thoughts to facilitate businesssuccess. For that reason, globalization, enculturation, acculturation andcultural intelligence act as key catalysts of intercultural businesscommunication as they facilitate diverse cultural adaptation hence successfulbusiness management between partners and stakeholders from different cultures.