The global neighborhood has emerged as a critical

The global neighborhood has emerged as a critical
pillar in today’s business world. As a result, intercultural business
communication has become a primary focus at all levels of any organization as
it helps teams in interacting with cultures other than their home ground.
Today, globalization strategies and technology solutions have made interaction
with remote team members, vendors or clients from global backgrounds more
effective (Newell & Roberts, 2016). Therefore, as the speed of business
expansion and transaction quickens, the capability to manage and communicate
with people from diverse cultures is not just a necessity, but a requirement
for each and every business. It works in building effective operational teams
across the different time zones. As a result, issues related to language
barrier, regional understanding, and customer experiences are solved (Salomon,
2016). While having these facts in mind, intercultural business communication
is expressed as a critical pillar for visionary businesses, therefore, this
paper is focused on exploring how globalization, cultural intelligence, and
enculturation and acculturation are significant in its context.


According to Newell & Roberts (2016),
globalization is articulated as the process through which investment, people, information
technology, governments, international trade and industries weave the economies
of different nations together. It has helped in nurturing economic integration,
cultural exchange, and international interchange. Within the context of
globalization, intercultural business communication is given the opportunity to
understand how different people communicate, negotiate, build a relationship
and work together.  This opportunity
offers businesses with the chance to understand a mix of cultures making it
possible for them to work in diverse regions (Newell & Roberts, 2016).
Additionally, it provides the channel through which businesses get along with
different regional client needs and demands while ensuring profit and corporate
performance. Salomon (2016) indicates that globalization is a good platform for
intercultural business communication to adopt the business protocol,
communication differences, communication styles and etiquette that are critical
to achieving business goals and objectives in an international arena (Salomon,
2016). Therefore, the interconnectedness brought about by globalization offers
the platform for more interaction thereby creating an opening for understanding
diverse cultures hence better business.


As seen above, globalization has introduced the
complexity experienced in managing cross-cultural interactions in an effective
manner. However, with communication, the mutual understanding and reduction of
the distance between individuals of diverse cultures are achieved. Moreover, it
lowers any uncertainty that crops up during the interaction period. In
reference to a study by MacNab, Brislin and Worthley (2012), cultural
intelligence (CQ) has the ability to lower and managing the anxiety that
originates from the differences between people of different cultures.
Consequently, cultural intelligence is described as an individual’s ability to
effectively adapt to different cultural contexts (MacNab, Brislin and Worthley,
2012). In the ambiance of intercultural business communication, cultural
intelligence focuses to help involved people to interpret all new and
unfamiliar cultural practices and cues presented to them.

In every business, the first step to achieving
effective cross-cultural communication exploring the environment beyond
individual experience. Human communication skills are understandably and
subconsciously shaped by the socialization process in their immediate society.
On the other hand, the society operates under the control and guidance of
cultural values, norms, and practices. By understanding this, every individual
achieves an equal level of appreciating diverse cultures while embracing intercultural
communication as different people are nurtured and powered by varying cultural
norms and values (Kirshner & Meng, 2012). Therefore, in intercultural
business communication, cultural intelligence builds the understanding and
adoption of other new cultures hence fighting any anxiety that may originate
from their differences. Furthermore, as a cultural meta-cognition, cultural
intelligence acts as a system of skills and knowledge that allow people to
adapt, choose and shape their cultural perspective based on their direct
environment (Imai and Gelfand, 2010). As a result, people are capable of
interacting with other cultural backgrounds that are divergent to their own.

vs. acculturation

Enculturation and acculturation are two approaches employed
to explain processes used by people in the absorption of diverse cultural
traits. In their varying perspective, they both explain the socialization
process applied by people in a given society. According to Kirshner & Meng
(2012), enculturation is the socialization process that assists people in
acquiring social norms, language, behaviors, and values of a culture that
surrounds them in the society. The success of this process is maintained by the
support that originates from peers, siblings, and parents and which ensures
that people learn what makes them social being and fit better in that specific
community. Through enculturation, people are given the opportunity to learn all
acceptable and unacceptable behaviors in the society. As a result,
enculturation power intercultural business communication with the values,
social norms, language, and values knowhow making it simple for other people to
interact with cultures that are different from their own without overstepping
their taboos, beliefs, and practices (Kirshner & Meng, 2012).

On the contrary, acculturation is the socialization
process that occurs when two different cultures meet. In this case, both
cultures may be affected by norms or practices adopted by the other group. For
example, issues related to language, customs, clothing, perceptions, and
practices.  However, once the cultures meet,
a process of integration and change amongst them is catalyzed. For example,
some norms and values may change but language and clothing remain intact.
Nevertheless, a level of understanding between the two cultures is achieved
hence facilitating effective communication and interaction in trade and development
(Kirshner & Meng, 2012). For example, due to the rich deposits of Copper
and Gold in Congo, the United States companies such as Alphamin Resource Corp,
Ivanhoe Mines Limited, and Banro Corp have camped in the region for these rich
minerals. In this case, a west culture merges with an African culture so as to
spark an international investment and trade. The success of this intercultural
business communication between Congo and the United States is made possible by
acculturation where two completely different cultures meet, merge and interact resulting
in growth and development opportunities. Therefore, despite their differences, enculturation
and acculturation are significant for intercultural business communication as
they help an individual in surviving and fitting into cultures that surround


The analysis has proved that communication is a
foundational pillar of reciprocal understanding of cultural differences between
diverse people in the society. In the business world, the main goal of interaction
between cultures is sharing emotions, ideas and thoughts to facilitate business
success. For that reason, globalization, enculturation, acculturation and
cultural intelligence act as key catalysts of intercultural business
communication as they facilitate diverse cultural adaptation hence successful
business management between partners and stakeholders from different cultures.