The Mobile Pocket Office Case Study 1. What kinds of applications are describedhere? What business functions do they support? How do they improve operationalefficiency and decision making?Different applications such as the web browser and the email/ messaging machineare described in this article. These applications are used for document sharing,collaborations, sales, order processing, inventory management and productions monitoring.The applications increase the productivity of each business as the applicationsare machines work fast in organizing and recognizing information. Therefore,improving to make decision making and efficiency of the business. 2. Identify the problems that business in thiscase study solved by using mobile digital devices.
Business like Sonic Automotive is one ofthe largest automotive retailers in the united states. Managers and employeescomplete their work using devices such as the iPhone and iPad to speed up salesand services. Virtual lot, an application Sonic Automotive developed, allowassociates to quickly search for vehicles in the inventory. The digitalapplications help the business become more organized and increasingproductivity. Also, the mobile app SKF allows engineers and customers to accessmore than 500 pieces of products. Usually, it takes about one month for SKF tocomplete each audit. However, with the use of the application’s and its easyaccess for the information, it can instantly create the audit.
3. What kinds of business are most likely tobenefit from equipping their employees with mobile digital devices such asiPhone and iPad? Manufacturing companies and retail store aremost likely to benefit from using digital devices. manufacturing companieswould have to keep in data of how much they have in inventory, with the use ofthe digital devices, they could quickly grab the information or update theinformation there. They could also use GPS tracking applications to follow upof the products that are needed. As forretail stores, using the digital devices benefits in advertising the store.
Using applications like Instagram or Facebook, the retail store could quicklysnap pictures of promotions or post any announcements of the social media pageand gain in customers. This could also potentially create a good customerservice relationship as they are interacting with their target audience. 4. One company deploying iPhone has said, “TheiPhone is not a game changer, its an industry changer.
It changes the way thatyou can interact with your customers” and “with your supplier.” Discuss theimplications of this statement. With devices like iPhone, it has changed the way you interact with yourcustomer. There are many social media platforms which companies could now reachout to their customers with. Customers could easily contact the companiesthrough those application rather than having to step into the store/ businessin an inconvenient time and asking for information.