“The brain is more engaged when listening to

 “The universe is made of stories, not of atoms,” poet Muriel Rukeyserfamously said. Storytelling in simple context can be referred to as the connectionbetween cause and effect, and narratively it can help us to make sense of theworld around us. As found by a researcher Jeremy Hsu, 65% of our conversationsare made up of person stories and gossips, which means, that our conversationsare dominated by stories. Stories have existed since some time before writtenhistory, however, want to hear stories hasn’t changed, nor has the aching torecount stories. WHY IS STORYTELLING SO IMPORTANT? The idea of storytelling is fascinating; to take an idea or an incident,and turn it into a story. It brings the idea to life and makes it moreinteresting. This happens in our day to day life.

Whether we narrate a funnyincident or our findings, stories have always been the “go-to” to draw interestfrom listeners and readers alike. Stories, as also ever known to anyone, have the ability to sparkemotions, whether it’s satisfaction, sympathy, trust or outrage. Whilelistening to a certain story, the language-processing parts of our brain getactivated, but also in addition with those, the experiential parts of our braincome alive too- fundamentally our brain is more engaged when listening tostories. Insert picture Stories help to cement the bond of connection through which we humansare connected together at this present day. Stories help us build trust amongstour peers or colleagues, they allow us to learn new thing, because narrating astory requires research about the insights of the product detailed that is tobe conveyed, and this certainly helps us to get connected with like-mindedpeople. But it’s difficult to know how to weave in a good narrative, right?That’s how we can do that:  Insert picture What makes a Great Story? You probably must’ve read a few novels over your lifetime, or even ifnot that, you must’ve read a news story, in fact.

So what do these have incommon? Well, they have a beginning, a middle and an end. When you begin reading a certain novel or news story, the characters (orthe subject) are usually in a completely different place than they are at theend, and the plot weaves us along the journey they take to get there. Becausethere’s an art to great storytelling.

Often people link the stories withthemselves in order to have the better understanding of the content. You needto draw the attention of the people towards your story so that they takeinterest in the story till the end. Storytelling is not just a case saying”I did this, then this, then this.” And the story should have theclimax and an outcome which people are rooting for. You need to create tensionwhich draws people in, to keep them engaged and wanting more.  Insert Picture For making your story a better one, not: Do a small research on the topic you’re about to narrate your story on, and alter the important issues, cut them down to get the most beneficial contents in your hands, this will help you reach out to a better number of audience Keep your stories simple to be understood by the people, which certainly drops a stronger impact on them.

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The element of climax will draw more attention of people to read through the end of it, make it worth a while. The conclusion of the story should have a certain element which makes the people learn something new. Be original.

 ROLE OF STORYTELLING IN BUSINESS INTELLIGENCE. In the market scenario, where similar products are sold by differentorganizations at the same time, the power is storytelling is something everybusiness needs to realize before launching their product into the market.Because, storytelling is the simplest way to get people aware about yourproduct details and why do they need it, in a way they remember it. Brandstorytelling isn’t new; organizations have utilized publicising to bringout feelings through narrating for quite a long time.  Marketing team knows that effective storytelling enhances the brand andknocks down barriers to sales. Additionally, it’s turning into aneffective method to convey information and data in business insight activitiesbecause of everyone like a good story.

Also, there are several businessintelligence vendors even promote storytelling as a needed component of datadiscovery. Storytelling is independent of any BI technology, it’s rather a craft oran art, which is poorly understood and needs formal constructs. The vendorsmight add their own features to convey their stories, but it still needs thecraft, the art of storytelling because BI isn’t that effective without some ofthe storytelling skills. The BI storytelling should have these following elements: Should be a highly condensed story with a beginning, middle (main content) and end (the conclusion) that is relevant to the listeners.

Should have a hero – mention the names of people who accomplished something noteworthy Incorporate a surprising element, something that shocks the listeners out of complacency and shakes up their model of reality Stimulate an “of course” reaction and the listener should see the obvious path to the future; get the listener “from there to here” while believing they found their own way.  Embody the desired change process. Inform and also motivate the listeners to take action or want to know more. Create a personal connection between the listener and the message in order to change the listeners’ opinion or inspire them to undertake difficult goals to improve things.

 So, How to create stories? To create a story or a plot is the first step to selling your ideas witha strong foot forward. Most people fail to think their stories through andcannot differentiate themselves from mediocrity.  Start with a pen-and-paper approach: Scripting down your ideas and flow before you start structuring your storyis essential to your final product. The single most important thing you can doto dramatically improve your analytics is to have a great story to tell.

A flowthat you can generate can have a lit of friction in your end result.Visually engaging presentations will inspire your audience, but theydefinitely need more work to be put in, so it’s a better approach to structureyour report involving plots and charts which will give you a betterunderstanding of your data. Aristotle’s classic five-point plan that helps deliver strong impactsis: Deliver a story or statement that arouses the audience’s interest. Pose a problem or question that has to be solved or answered. Offer a solution to the problem you raised. Describe specific benefits of adopting the course of action set forth in your solution. State a call to action.

  Identify the sole purpose of your story:  Identify closely, what is the idea of your story. You need to ask yourself, “What am I really giving with this story?” It’s never the story alone, but what the story can do to make decision making better. What you are displaying is the idea of a better decision making or analytics. Develop a personal “passion statement”. In one sentence, you need to tell your prospects and why you are genuinely excited about working with them. Your passion statement will be remembered long.  Powerful headings:  Create your heading, a one-sentence statement for your story, visual, or analysis. The most effective headlines are concise, specific, and offer a personal benefit.

Remember, your heading is a statement that offers your audience a vision of a better understanding. It’s not about you. It’s about them.  Design a Road-Map:  Create a list of all the key points you want your audience to know about your story, visual, or analysis.

Categorise the list until you are left with only three major message points. This group of three will provide the verbal road map for your story. Under each of your three key messages, add supporting evidence to enhance the narrative.

These could include some or all of the following: personal stories, facts, examples, analogies etc.  Conclude with brevity: Now that you have put forward all points of your story, your conclusionshould be short and powerful.