About The Report
1.1 Origin of the report
1.2 Rationality of this
1.3 Scope of this report
1.4 Objective of the
1.6 Collection of the information
1.7 Limitations of the Study
1.0 About The Report:
1.1 Origin of the report:
The report Marketing practices
and issues of Pharmaceuticals Company in Bangladesh (A contextual investigation
on Novelta Bestway Pharmaceutical Ltd.) is set up to satisfy the necessities of
the Internship Report to satisfy the incomplete prerequisite of the MBA
program, Begum Rokeya University, Rangpur.
1.2 Rationality of this
Temporary job is a required
essential for understudies willing to accomplish a MBA degree at Master of
Business Administration, Begum Rokeya University, Rangpur. The temporary
position program incorporates a time of 12 weeks of at work preparing where I
could have direct perceptions concerning the utility of various divisions.
Other than this, recently the issue of`Marketing practices and issues of
pharmaceuticals industry’ has pulled in the huge consideration of the scholarly
community and also industry. Advertising practice as a key development
alternative is especially important in creating nations like Bangladesh due to
low item entrance and utilization levels. Along these lines, this investigation
is particularly critical regarding present day business condition.
1.3 Scope of this report:
The extent of the report depended
on my working knowledge, yearly reports and site, and furthermore imparting
Factory Manager, officials of the NBPL. To break down the circumstance being
referred to, I took a shot at concentrating on NBPL. Examining my organization
destinations, showcase procedures, advertise circumstances, item blend and
issues and so on. The investigation depended on the uncovered and accessible
data as it were. Top to bottom information were not generally accessible on
request because of some inaccessible reasons. SWOT examination of the
organization has been finished. A few proposals likewise have been worked out
to enhance the present circumstances for the organization.
1.4 Objective of the
The wide goal of this report is
to satisfy the incomplete necessity of the MBA program. According to the
necessity of MBA program, Begum Rokeya University, Rangpur, each understudy
needs to labor for three months as an assistant to procure down to earth
learning in a genuine business setting. The particular goals went for this
report is to conceptualize the present advertising practices and issues of NBPL
and to recognize and recommend extents of change in current methodology.
Data used to set up this report
has been gathered from both the essential and auxiliary sources which together
gave more exhaustive data.
1.6 Collection of the
An open discourse strategy was
taken after to accumulate essential data by casually meeting the different
Departmental Head, administrators of the organization. Members were
deliberately chosen as they regularly occupied with promoting straightforwardly
or in a roundabout way. Perceptions were likewise used to gather essential
information while working in various work areas. The auxiliary information was
collected from two sources-
a. Inside and
The previous sources were yearly
reports, periodicals, articles and pamphlets distributed by the organization.
Yet, in the later case, sources are diaries, explore papers and articles from
different online sources.
1.7 Limitations of the Study:
This report experienced a few
most vital of them was “time limitation”. Time was not sufficient to
finish the investigation all the more splendidly.
imperative restriction was “unavailability in numerous segment of the
association”. I defied troubles in getting arrangement from the coveted
respondents and also proper reaction from the chose respondents due to being
secret for the organization.
report additionally experienced lacking auxiliary data.
report’s real precision might be traded off due to outdated data.
discoveries may not be summed up to the NBPL all in all.
records, distributions, statistical data points are not accessible. These
requirements limited the extent of the genuine examination.
helpful data can’t be communicated in this report for privacy.
Review of Pharmaceuticals
enterprises in Bangladesh
2.1 A rising internationally
2.2 Industry Background
2.3 Industry Size
2.4 Current Environment
2.5 Growth and Trends
2.6 Industry Segmentation by
2.8 Imported Raw Materials
2.10 Problems in Drug Export
2.0 Overview of Pharmaceuticals
ventures in Bangladesh
2.1 A rising internationally
In Bangladesh Pharmaceutical
segment is a standout amongst the most created hello there tech part which is
contributing in the nation’s economy. After the proclamation of Drug Control
Ordinance-1982, the advancement of this area was quickened. The expert learning,
contemplations and imaginative thoughts of the drug specialists working in this
part are the key elements for this advancement. Because of late advancement of
this area we are sending out meds to worldwide market including European
market. This part is additionally giving 95% of the aggregate drug prerequisite
of the nearby market. Driving Pharmaceutical Companies are growing their
business with the plan to extend send out market. As of late couple of new
ventures have been set up with howdy tech supplies and experts which will
upgrade the quality of this segment. There are a few parts on which Bangladesh
can be pleased with and without a doubt the pharmaceutical segment is one of
these segments, rather it is the segment, which is the second biggest supporter
of the administration exchequer. There are around 231 organizations in this
segment and the surmised add up to showcase measure is about Taka 76,500
million every time of which around 94% of the aggregate necessity of drugs is
made by the nearby organizations and the rest 6% is foreign. The foreign made
medications for the most part contain the tumor drugs, immunizations for viral
sicknesses, hormones and so forth.
Industry is presently heading towards independence in taking care of the
neighborhood demand. The business is the second most noteworthy supporter of
the national exchequer after articles of clothing, and it is the biggest
clerical serious work area of the nation. There are around 460 generics
enrolled in Bangladesh. Out of these 460 generics, 120 are in the controlled
classification i.e. in the fundamental medication list. The staying 340
generics are in the decontrolled classification, The aggregate number of
brands/things that are enrolled in Bangladesh is at present evaluated to be
5,300, while the aggregate number of measurement structures and qualities are
8,300. Bangladesh pharmaceutical industry is essentially overwhelmed by
household makers. Of the aggregate pharmaceutical market of Bangladesh, the nearby
organizations are appreciating a piece of the overall industry stretching
around 75%, while the MNCs are having a piece of the overall industry of 25%.
Amid the most recent two decades the pharmaceutical business of Bangladesh has
been taken a fresher tallness. Other than meeting the 94% need of neighborhood
request we are sending out the medications into 77 nations. This segment
contributes a ton into the national economy by trading crude materials and
2.2 Industry Background:
The aggregate business can
extensively be arranged into two classifications. These are-
a) Patent Medicines
b) Generic Medicines
Patent medications are the items
that are concocted by the organization, who have their own examination group
dealing with their own labs. These items are protected for a long time to
appreciate the imposing business model market. Following quite a while of
business the detailing is sold in the market with the goal that others can go
into large scale manufacturing.
Non specific medications are the
items that are delivered in mass scale. These are showcased by a few
organizations under various brand name, where the plan of this item is
relatively same. Costs of the items are under this class are focused.
Bangladesh primarily focuses on this class, as work cost is one of the most
minimal on the planet. At that point, NBPL delivers and showcased the
2.3 Industry Size:
As indicated by a June 2017
Business Monitor International (BMI) report, Bangladesh had a local pharma
advertise worth BDT 59,330.7 million. Most essentially, the development rate
and venture condition has been considered exceptionally appealing. The
Bangladeshi Pharmaceutical Market is intensely retail situated, with the main
part of appropriation embraced by the organizations themselves, leaving
wholesalers to assume a restricted part.
2.4 Current Environment:
Medication creators Maintain
Strong Growth The pharmaceutical business is relied upon to keep up better than
expected income development through the finish of the decade. IN the previous
ten years, the pharmaceutical market has multiplied its development, achieving
an aggregate examined estimation of 932 million US dollar in the second from
last quarter of 2015.
Key worldwide force factors-
development in the more seasoned fragments of the populace, filling this
untreated patient populaces;
showcases abroad, particularly in creating countries.
Key worldwide push factors
direct to-buyer publicizing and electronic business; of development are
neighborly administrative condition;
of the oversaw social insurance.
These positive essentials should
more than balance the negative impacts of:
– Negative remote trade
– Tightened use inclines in
Western Europe and Japan;
– Rising duty rates.
2.5 Growth and Trends:
The development capability of
pharmaceutical industry is colossal. As urban populace is expanding and
individuals are getting taught, they are presently more worried about medicinal
services. So the requests of therapeutic items are rising. In Bangladesh unhygienic
conditions and weakness upkeep designs prov