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Introduction
The tearing of contemporary social values is understandably tensed. What needs to be elaborated first of all is the values itself exists subjectively. It is possible because people have different identities in the pursuit of various interests. For instance, the event of ‘bailout for Wall Street’ has caused widespread controversy. The left-wing American populism being extreme irritation in the wake of their biggest Financial crisis defeat since 1929. It has been the irreconcilable contradiction between the ordinary public and a mighty corporation and government. It is almost certain that in the eyes of the public, the government’s actions largely betray the basic social contract. In contrast, the government bail-outs have legitimate condition, if they attend to release liquidity to the market and ensure the normal execution of the contract and efficient trading as the prerequisite. As can be seen in this case that the values of individual could base on position, personal interests and relationships with others. In other words, the identity. It determines how people experience the social activities and response to society in a different way. In the view of primordialism that identity is inherent, people who share history and culture based on blood relationships. According to instrumentalism, it is considered identity to be a political tool which is used to implement the service to consolidate the national unity or for political gain. Both of them could be a consequence of overemphasising on nature or nurture. Unlike the ‘determinist’, the idea of constructivism presents a useful concept that the acquisition of identity is a constructive process, it comes from people’s everyday social activities. This ongoing process leads to the constant changing in the people’s values system. The problem remains as to how to define the scope of ‘the dominating characteristics of the contemporary social environment’ and Who is more representative. The aim of this essay is to critically evaluate the influence of personal identity on individual experience and to what extent individual experience has effect by the contemporary social characteristics. The first part of this essay will discuss the difference in understanding and definition of ‘identity’ between the East and the West. The second part will examine that how the power participate in the construction process of personal identity. The final part of the analysis will explore the relationship between personal experience and the contemporary social characteristics.

The diversity of interpretation of identity
There are different descriptions of ‘Identity’ which partially came from the terminological mismatch between Chinese and English. This could be a significant departure from a holistic way of thinking and a fuzzy thought which differ from that of the partitioned analytical western thinking. On the basis of a deep-rooted understanding of consistency or identity as a single or unique individual to distinguish from others. However, it could mean ‘to make a person his/her own’, rather than someone else’s, to be unique, essential and stable characteristics when the concept of identity is applied to human beings, that is, the fundamental concepts of ‘personal identity’. Nonetheless, the western concept of culture tends to be more widely rather than a specific cultural group. On the one hand, it provides a universal perspective of culture study and a sensitivity to the dominating characteristics of the contemporary social environment. On the other hand, it has over-focused its attention on the majority ethnic groups and can be seen as the extension of the western method in culture study, whether in the study of cultural or psychoanalytic theory. Whilst it is generally agreed that what sociologist required is a basic theory of applicability and can be more widely practical (Foucault, 1970). Consequently, it could also ignore the significant differences between subcultural groups in the western societies. One method to address this difficulty is to have a possessed of cross-cultural perspective in terms of understanding identity, for it can reveal the problems from the ‘root’. In general, there are three aspects of identity. First of all, it is the individual’s understanding and perception of the existence of the self-cognition. The second is the sense of belonging to the specific group. Finally, it is the relationship between individual and other groups, that is, to construct the cognition of self from the others. Therefore, the stability of identity could be considered as the balance between self-cognition and cognition of others.