Frito-Lay,Inc., Coca-Cola Company, XXX BackgroundKimberlyM. Black, Harry Dollahan, Zavier SmedleyGeorgiaMilitary College Frito-Lay,Inc.
, XXX, XXX Background In1961 Frito Company and H.W. Lay merged companies to for the largest manufacturein the snack food industry, Frito-Lay. Frito-Lay continued it growth in 1965 bymerging with PepsiCo. Inc., and entering the International market (Jayathilakan,2014). Forbes Media LLC, ranked Frito-Lay as the 40th most valuablebrand in the world.
Frito-Lay has a $13.6 billion brand value, employs 55,000employees and in 2016 has a reported revenue of more than $15 billion (Badenhausen,K., 2017). With a target market across all demographics includingkids, women and men age 26-65 of all income classes, rural and urban,Frito-Lay’s product line is vas (“Frito-Lay Consumer Insights andDemographics”, 2016). Frito-Lay, Inc., manufactures, markets, and sells snackfoods like Cheetos cheese-flavored snacks, Lay’s potato chips, and Tostitostortilla has many competitors. Campbell Soup Company, Conagra Brand, Inc.,Diamond Foods, Inc.
, Wise Food, Inc. and General Mills, Inc., are just a few ofthe snack food giants competitors (“Frito-Lay North America, Inc. CompanyProfile”, 2016). Frito-Lay has been able to gain strategic advantage over it competitors inmany ways one is with the use of direct store delivery systems, which ensuresproduct will be fresh for all customers. Operating more than thirtymanufacturing facilities and over two hundred distribution centers in theUnited States and Canada, Frito-Lay is globally the largest distributed snackfood company in the world (Nooyi, K., 2016) In 1886, Dr.
John Pemberton created the drink formallyknown as Coca-Cola in Atlanta Georgia. In 1888, Asa G. Candler, a localbusinessman began to distribute the soft drink beyond the Atlanta area(Coca-Cola History). The Coca-Cola Company was formed in 1919 and quicklybecame one of the most widely recognized brands in the world (Coca-Cola Co (KO) Company Profile).As of 2017, The Coca-Cola Company was the 5th most valuable companyin the world with a value of $56.4 billion and $41.8 billion in sales for theyear, beating all but technology companies on the list (Coca-Cola on the Forbes Just Companies List). Coca-Cola products appeal nearly every demographic on theplanet.
With a total of twenty-one, billion-dollar brands operating in 200countries the Coca Cola Company sells more than 1.9 billion drinks per year (The Coca-Cola Company/Company Profile).As the largest non-alcoholic beverage distributer, the company operates out ofover 900 facilities worldwide. The company’s main business rival is PepsiCo. Tomaintain direct competition, Coca-Cola has acquired or created numerous products.Minute Maid was bought in 1960 and currently enjoys sales figures of between 4and 8 billion dollars in sales. In 1988, Powerade, which currently controls 20percent of the sports drink market share was created to compete againstGatorade. Dasani was created to compete with PepsiCo’s Aquafina brand water in1999 (Coca-Cola’s 20Billion Dollar Brands & Future Growth, 2017).
While sales in its mostpopular soft drinks have fallen over the years, Coca-Cola continues to expandits reach. ReferencesBadenhausen, K. (2017, May 23). TheWorld’s Most Valuable Brands.
Retrieved January 11, 2018, from https://www.forbes.com/powerful-brands/list/#tab:rank Frito-Lay North America, Inc.
|Company Profile. (2016). Retrieved January 11, 2018, from http://www.vault.com/company-profiles/food-beverage/frito-lay-north-america,- inc/company-overview Infoscout., 2016.
Frito-LayConsumer Insights and Demographics. Retrieved January 11, 2018, from https://infoscout.co/brand/fritolayJayathilakan, A. (2014). Adetailed study on Frito Lays. Retrieved January 11, 2018, from https://www.
scribd.com/document/223218584/A-detailed-study-on-Frito-Lays Nooyi, I. K.
(2016). Annual Reports and Proxy Information. RetrievedJanuary 11, 2018, from http://www.pepsico.com/Investors/Annual-Reports-and-Proxy-InformationCoca-Cola History ? World of Coca-Cola. (n.
d.). Retrieved January 11,2018, from https://www.worldofcoca-cola.
com/about-us/coca-cola-history/Coca-Cola Co (KO) Company Profile. (n.d.).
Retrieved January 10, 2018, from https://www.reuters.com/finance/stocks/companyProfile/KOCoca-Cola on the Forbes Just Companies List.
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com/companies/coca-cola/Coca-Cola’s 20 Billion Dollar Brands Growth. (2017,December 18). Retrieved January 12, 2018, from https://www.
suredividend.com/coca-colas-20-billion-dollar-brands-future-growth/The Coca-Cola Company|Company Profile. (n.d.).Retrieved January 11, 2018, from http://www.vault.com/company-profiles/food-beverage/the-coca-cola-company/company-overview