DEFINATION and social mobility increased the number of


is an socio-economic phenomenon than promotes the acquisition of goods and
services in abundance. At the time of industrial revolution there was
overproduction of goods which increased beyond the consumer demand. Manufacturers
increased their advertisement endevours to attract more consumer spending.

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economics consumerism means the economic policies which increase consumption. It is the consideration that the free choice of consumers should strongly orient the
choice by manufacturers of what is produced and how, and therefore align the
economic organization of a society. Consumerism
does not expresses the idea of  one man,
one voice but one rupee one voice.



The consumer society became prominent in the 17th century and
increased throughout the 18th century. While some say that the change was boosted by the
increasing middle-class people who took new ideas about luxury consumption.

 Many critics argue that consumerism was a social
and economical need for the reproduction of capitalist competition for markets
and was important to gain profits. Whereas others point to the increasing
political strength of international working class.

 The more positive,
middle class peoples argued that this revolution welcomed the growth in
construction of huge country estates mainly designed to provide maximum comfort
and the increased availability of luxury goods aimed at a growing market. This
included tobacco sugar,
coffee and tea. These were
increasingly grown on huge plantations in the Caribbean as demand constantly

trends were greatly increased in the 18th century, as increasing wealth and
social mobility increased the number of people with abundance of income for
consumption. The pottery inventor and entrepreneur, Josiah
Wedgwood, noticed the way
aristocratic fashions, themselves subject to periodic changes in direction,
slowly decreased down through society. He boosted the use of marketing
techniques to effect and change the direction of the prevailing tastes and
preferences to cause the goods to be accepted among the rich people. It was
only a matter of time before his goods were being rapidly bought up by the
middle classes as well. Other producers started following his example and began
getting profits.






can be no consumption without production. If a population consumes more than it
produces, this is ultimately unsustainable. Consumption is 70% of the US
economy. Someday, this will collapse.

 Consumerist culture isn’t just about
buying things you want. It’s about convincing you that you need things that you
don’t necessarily need or want and encouraging you to spend money on these
things, sometimes even when you can’t afford them. This is a bizarre way to
structure production – make stuff, trick people into buying it, so you can make
more stuff to trick people into buying. A culture more concerned with growth,
development, and improvement than superficial validation and instant
gratification would be able to provide for actual needs
and wants far better.

 Consumerist culture also motivates
people to go into debt, which is also an unsustainable thing, since loanable
funds aren’t unlimited. It also sacrifices the future for the present.

In short, consumerism sacrifices the future for short-term immediate
gratification. It is like an addictive drug, and withdrawal is going to suck.


I would wager that most people, up until a certain
age, love celebrating their birthdays. There are so many wonderful things about
having a birthday: the gathering of loved ones, the cake and, of course, the
presents. For children in particular, I would even go so far as to bet that
gifts are the best part about birthdays. After all, who doesn’t love to receive

Of course, as we get older, getting the things that
we want is not limited to birthdays. Being able to buy things that we do not
necessarily need, but only desire is an ability that many people want to have
relatively early on. I know that’s why I got a job at age 15. I was desperate
to be able to buy my own clothes, my own CDs and even my own car!

The desire to buy things that we want, apart from
what we need to survive, is a huge part of the subject of today’s lesson. We’ll
be talking about consumerism, or the ideology that places value
upon the excessive consumption of material goods and services.