DEFINATION OF CONSUMERSIMConsumerismis an socio-economic phenomenon than promotes the acquisition of goods andservices in abundance. At the time of industrial revolution there wasoverproduction of goods which increased beyond the consumer demand. Manufacturersincreased their advertisement endevours to attract more consumer spending. Ineconomics consumerism means the economic policies which increase consumption. It is the consideration that the free choice of consumers should strongly orient thechoice by manufacturers of what is produced and how, and therefore align theeconomic organization of a society. Consumerismdoes not expresses the idea of one man,one voice but one rupee one voice. HISTORYThe consumer society became prominent in the 17th century andincreased throughout the 18th century. While some say that the change was boosted by theincreasing middle-class people who took new ideas about luxury consumption.
Many critics argue that consumerism was a socialand economical need for the reproduction of capitalist competition for marketsand was important to gain profits. Whereas others point to the increasingpolitical strength of international working class. The more positive,middle class peoples argued that this revolution welcomed the growth inconstruction of huge country estates mainly designed to provide maximum comfortand the increased availability of luxury goods aimed at a growing market. Thisincluded tobacco sugar,coffee and tea. These wereincreasingly grown on huge plantations in the Caribbean as demand constantlyincreased.Thesetrends were greatly increased in the 18th century, as increasing wealth andsocial mobility increased the number of people with abundance of income forconsumption. The pottery inventor and entrepreneur, JosiahWedgwood, noticed the wayaristocratic fashions, themselves subject to periodic changes in direction,slowly decreased down through society.
He boosted the use of marketingtechniques to effect and change the direction of the prevailing tastes andpreferences to cause the goods to be accepted among the rich people. It wasonly a matter of time before his goods were being rapidly bought up by themiddle classes as well. Other producers started following his example and begangetting profits. WHY CONSUMERISM IS A BAD THING.Therecan be no consumption without production. If a population consumes more than itproduces, this is ultimately unsustainable. Consumption is 70% of the USeconomy. Someday, this will collapse.
Consumerist culture isn’t just aboutbuying things you want. It’s about convincing you that you need things that youdon’t necessarily need or want and encouraging you to spend money on thesethings, sometimes even when you can’t afford them. This is a bizarre way tostructure production – make stuff, trick people into buying it, so you can makemore stuff to trick people into buying. A culture more concerned with growth,development, and improvement than superficial validation and instantgratification would be able to provide for actual needsand wants far better.
Consumerist culture also motivatespeople to go into debt, which is also an unsustainable thing, since loanablefunds aren’t unlimited. It also sacrifices the future for the present.In short, consumerism sacrifices the future for short-term immediategratification. It is like an addictive drug, and withdrawal is going to suck.EXAMPLES OF CONSUMERISMI would wager that most people, up until a certainage, love celebrating their birthdays. There are so many wonderful things abouthaving a birthday: the gathering of loved ones, the cake and, of course, thepresents. For children in particular, I would even go so far as to bet thatgifts are the best part about birthdays.
After all, who doesn’t love to receivepresents?Of course, as we get older, getting the things thatwe want is not limited to birthdays. Being able to buy things that we do notnecessarily need, but only desire is an ability that many people want to haverelatively early on. I know that’s why I got a job at age 15. I was desperateto be able to buy my own clothes, my own CDs and even my own car!The desire to buy things that we want, apart fromwhat we need to survive, is a huge part of the subject of today’s lesson.
We’llbe talking about consumerism, or the ideology that places valueupon the excessive consumption of material goods and services.