inferences that people draw about the causes of events, others’ behavior, and
their own behavior.(McLeod, S. A,2016) There are two types of attribution,
internal and external. These attributes are assumptions made to one’s behavior.
Internal attributions are assumptions made from the traits and disposition of a
person and external attributions are assumptions made based on the environment
one is in. Both attribution plays a large part in explaining one’s cause of behavior.
kindness movement is a campaign that aims to promote kindness and graciousness
among Singaporeans. This campaign regardless of race, language or religion,
everyone in Singapore come together to build kindness and spread kindness to
the community. Through this campaign, the attribution theory can be applied.
This campaign focuses on how kindness is up to us. External attribution plays a
part in this campaign. Singaporeans make external attribution when faced with a
common unfriendly scene. An example, customers verbally abusing a service
staff. The attribution made will then play a part in helping Singaporeans make
a decision whether to step in and intervene the situation, displaying an act of
kindness. Displaying an act of kindness is what this campaign aims to promote
within Singaporeans. Therefore, making external attribution does indeed play a
part in helping to promote this campaign.
is Plaster the Silence Campaign. This campaign raise the awareness of suicide
by wearing a black plaster which ask “How are you”. This plaster encourages Singaporeans to start
a conversation and talk about their feelings. How someone feels is an internal
attribute. Therefore this shows that the campaign effectively uses internal
attribute to infer that how someone feels is the main causes of suicide to come
up with the black plaster as a conversation starter.