As technology progresses within a more evolved American population, more and more solutions with intent to provide a source of food to the community become faster as years pass. Nowadays, the fast food industry has monopolized on just that: faster and cheaper, on a larger scale. As a result of this new stimulant, it is extremely evident that there are now several, ever-evolving fast food companies such as McDonalds, Taco Bell, Jack in the Box etc. In response, plenty of individuals have given in to the “benefits” from these restaurants, which has lead to the life-threatening dilemma: a significant increase in obesity. These “benefits” make it easier for consumers to succumb to cheap food, as opposed to seeking out a healthier option. Many individuals argue that the fast food industry is the main contributor to the issue at hand within our country. Although I sympathize with their point of view, this is ultimately a question of the poor food choices made, and not the fast food that assists the path there. Therefore, we must question why many individuals seek the convenience of fast food, despite the negative, factual evidence science and society has against it. Pushing into the new year, we can see that within the Fast Food industry has evolved to appeal to both sides of individuals: those who seek either a healthy lifestyle or those who regularly appreciate the unhealthy lifestyle. For many years, fast food companies have received large amounts of backlash since the food they were providing was very unhealthy and unappetizing. In response, many companies in the industry have unleashed various options which provide a better option for food. In many cases, several new “fast food” like restaurants have sprung up, and are engaging in serving food that is not detrimental to an individual’s body. Restaurants including Flame Broiler, Chipotle, and Subway are all great examples of healthy choices which have risen in popularity, due to tasty entrees and affordable prices, all at the same rates as the standard, unhealthy fast food. Moreover, the Food and Drug Administration has authorized the mandatory posting or labeling of a food calorie count for all items on a menu, for food restaurants that are part of a chain, no later than the date of May 7, 2018 (FDA, “Calorie Labeling on Restaurant Menus and Vending Machines: What You Need To Know”). These labelings are meant to be in assistance of American individuals contributing to the obesity epidemic within the United States. The FDA further added a brief description as an informational to the population, on the importance of a calorie count and why it is important for individuals to maintain their calorie consumption:” Calories are important in managing your weight. To achieve or maintain a healthy body weight, balance the number of calories you eat and drink with the number of calories you burn during physical activity and through your body’s metabolic processes. Consuming too many calories can contribute to a variety of health issues, such as cardiovascular disease, type 2 diabetes, and obesity.” (FDA, “Calorie Labeling on Restaurant Menus and Vending Machines: What You Need To Know”) Along with the criticisms against fast food companies, many individuals find it easier to place blame on these companies for their poor health(if they are in fact in poor health). As seen in various other situations, an answer in always demanded. Since it seems the most obvious culprit to ones poor health is the provisions of fast food, many individuals use that information to place blame on the provider, also known as the fast food companies. Now, to say that some blame does not fall on the companies themselves is wrong, but to place all blame on the companies themselves is absolutely wrong as well. Every individual has the ability to think for themselves, with nothing or no one forcing them to make food choices they should or should not. In August 2002, two girls from the Bronx attempted to sue their local McDonalds restaurants, in stubborn belief that their obesity was due (Santora, “Teenagers’ Suit Says McDonald’s Made Them Obese”). The case had brought up the intent of thousands of restaurants and fast food companies, although the case was later humored as the claim was as ridiculous as it is to say that the teenagers had no control of their cravings (Santora, “Teenagers’ Suit Says McDonald’s Made Them Obese”). As an indirect response to this case and similar fast food cases down the road, the Food and Drug Administration introduced a bill in 2005, which was passed by the House of Representatives, namely “Personal Responsibility in Food Consumption Act of 2005″(Personal Responsibility in Food Consumption Act of 2005). As it may hint in the title, this bill was meant: “To prevent legislative and regulatory functions from being usurped by civil liability actions…for claims of injury relating…any health condition associated with weight gain or obesity”. (Personal Responsibility in Food Consumption Act of 2005)At the individuals cost, the potential of the obesity situation in the United States, has always relied in their hands. It was a matter of choice and lifestyle which has determined the increase that has taken a toll on America’s healthy population. As more and more of the population is affected, many individuals look to attack the fast food companies for their productions in the food industry. Proponents object to my argument on the grounds that the options that are presented by these companies make it very tempting to just “eat out” (Fernstrom and Carroll, “Cheap Food Blamed for America’s Obesity Crisis”). Researchers claim that the regardless of race, ethnicity, or economic status, the allure of fast food makes it easy to cave in to the selection of cheap, filling foods(Fernstrom and Carroll, “Cheap Food Blamed for America’s Obesity Crisis”). The motive being the controlling convenience of having less a hassle to prepare food, or to locate a source of food in general. Furthermore, the reliance on the cheap food prices makes it painless to turn poor food choices into ethical ones, since many claim not have the funds to eat healthy. However, the consumer claims this, they must question their reasoning: if they claim to not have enough funds to eat healthy somewhere else, is spending money in general the right solution? By far, these temptations can definitely be calmed by the consumer. A report provided by the Obesity Action Coalition has made a clear point describing that the past and present methods of food production are completely different. As of the pioneer days, individuals grew their own crops, tended to their livestock and their farms, and developed all sources of cuisine from the scratch materials they harvested(Muntel, “Fast Food – Is it the Enemy?”). The practice of working for their food was enough to create a balance between their health and their hunger(Muntel, “Fast Food – Is it the Enemy?”). Nowadays, it is just a matter of driving our autos to the McDonalds or Taco Bell, getting in the drive through and paying for the cheap quality but large quantity foods(Muntel, “Fast Food – Is it the Enemy?”). Conveniency has made it easier for individuals to take the easy way out, belittling their efforts to the max by just choosing fast food. In addition, a nationwide survey was conducted by two well-known professors, Jayson L. Lusk and Brenna Ellison, to determine what the American population believed was the culprit to the rise in obesity. Out of 800 participants, eighty(80) percent of the responses received said that the main cause was because of the individual themselves(Lusk and Ellison). Another fifty-nine(59) percent said that it was due to parental influence/action upon the child(Lusk and Ellison). This shows that much of the population surveyed understands that the choice to consume, is in their power. It seems that many of the individuals believe that they are the creators of the issue themselves, and not so much the providers/fast food chains. In summation, Americans are the only causes to retain the blame. The individuals that consist of this great American population, are the only holders of a solution to the rapid increase in obesity. It is a matter of applying the effort, willpower, and support for those around us, which will set us all free from the degrading disorder that is obesity.