Peoples attitudes toward success and failure commence during school. If a childs parents would always complete tasks and homework for the child, that child may feel unmotivated?  to attempt the tasks because he/she thinks that he/she is incapable. However, attitude emotions and emotional intelligence, and motivation can each alter and develop throughout the course of life.


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Some students do not really want to learn, but they enter college as if it is another milestone, like progressing from baby bottle to a sippy cup. If they have the attitude that they dont really care about education or about the grades they earn, these students could be satisfied with earning a C.

Other students, though, have an attitude that values learning, education, and achieving adult milestones. With this attitude, even a student with an aptitude of a C-learner may concentrate harder, study longer, and earn a B-grade instead of the expected C.


Motivation works hand-in-hand with attitude, and for the most part, each is a component of success in any endeavor. In some cases, though, (a bad or poor) attitude can work against motivation. For example, a young mans attitude is the world acts against him and gives all the breaks to people who have better homes, cars, clothing. He has none of these – yet. He feels motivated to go to school, learn a good trade that will earn him good money. He has the aptitude, even though he hasnt always brought home As in high school. Then, half-way through the first semester, he scores a “C” grade. His negative attitude rears up; he blames the instructor for giving other “better-dressed” students the As and that he only got a C because “the teachers want me to fail, just like my dad always said Id fail”. Here, the student has a psychological disconnect between his desire and motivation, and his attitude and self-esteem. Usually, a person can have all the desire and motivation in the world, but if he or she suffers from a low self esteem with negative attitudes about themselves especially or about others, success will be hard-fought and hard-won. IF, however, the person changes their attitudes and maintains their motivation, success comes much easier regardless of a persons background.

Emotional intelligence (EI or EQ)

There are many models which measure EI or EQ. However, each of the models are different. Emotional intelligence differs from what we know as IQ– intelligence quota. There are many people who have high IQs but who have impaired emotional intelligence (EI). EI combines many inter-personal and personal skills and helps guide us in our reactions to other people. EI is not the same as maturity or immaturity, but instead relies on ones ability to accurately assess, identify, and even manage the emotional climate within ourselves and in relation to others. Rather than being mature or strictly self-reliant, IE means we can rely on our emotional senses as one skill among many other skills (such as IQ, attitude, motivation). Daniel Goleman introduced this “mixed model” of how to define IE.