Eirini Theochari Date: 23/4/13 PAPER 1: English A: Language and LiteratureTo begin with, nowadays, with the progress in the means of transport, tourism has become more and more popular and has developed a lot in the last few years.
Thus, on this occasion, this text which is an internet advertisement, is about tourism and more specifically about a holiday popular destination that the author of the text proposes us to visit.As for the purpose of the text, we can clearly deduce both from the style of writing and the text itself that it is to get the potential consumer to be attracted and consequently to persuade him to pass his holidays in Antigua or Barbuda. This creates the theme of the following advertisement to be about the luxuries as well as the sightseeings that the complex of the two islands offers to the visitors.
Therefore this essay will try to prove that the purpose of the author in this specific text is to appeal and catch the eye of the audience.First of all, the target group of this internet advertisement is mainly rich people which is shown through the use of the phrases ?????™Upscale resorts for the very rich??? and ???the tony K club that serves the rich and famous??™??™ but also by the word ?????™luxury??™??™ at the beginning of the page that is emphasized by the bold colourful letters, although the author clarifies that less wealthy people are also welcome to visit the two islands through the phrase ?????™ Most visitors, though, are day-trippers, who can arrange a one-day tour??™??™. Furthermore, the text is also directed at all ages, from younger people which the author succeeds by the use of the words ?????™party??™??™ and ?????™fun??™??™ to older people with the use of vivid images at the bottom of the page that show some old people indicating that every person, independently of age can have a good time there.
Finally, the text is also aimed at all kinds of people, from the more romantic ones who the advertisement appeals by the phrase ?????™panoramic view??™??™ and ?????™sunset watchers??™??™ to the more easy-going ones with the phrase ?????™twice-weekly party??™??™.The author, in his attempt to become more persuasive to the readers and to make them believe that the destination proposed by him upholds all the necessary specifications to be the best holiday spot, creates a quiet enthusiastic and jubilant tone which is created through the use of the word ?????™fascinating??™??™, ?????™play infectious music??™??™, ?????™beautiful??™??™ and through the use of colourful images that trap the attention of the readers. In addition, the tone is also calm and light that is succeeded through the use of white background that gives the sense of purity but also peacefulness and restfulness but also through the use of blue color in the text which creates the allusion with the sea and therefore makes the reader wish to be in this place that the author proposes as the best holiday destination. Nevertheless and although the author seems to be emotionally involved, the text is written in the third person which means that the author tries not to be too friendly and intimate with the readers due to the fact that he also addresses to older people so he wishes to be respectful by this way. Thus we can deduce that the language he uses is quiet formal(bereft, redoubt)although this argument is weakened by the listing of words at the beginning of the page. Moreover the language he uses in order to make the readers more interested in the text as well as to illustrate and justify his argument about the fact that the best holiday destination is Antigua and Barbuda, is quiet informative and factual -element necessary for a website- as he informs the reader about the historical sites, the wide number of beaches but also more importantly about the nature in which he pays a lot of attention in order to give the reader the impression of a very exotic destination as well as to inform him about the variability of the landscapes which is illustrated through the use of a contrast between the ?????™largest and most developed tourist destination??™??™ Antigua and the ?????™wild, wooly and barely inhabited??™??™ Barbuda.
As a result of this contrast, the author has an aim to promoting the idea that there is something different for everyone in these islands and therefore this destination can be ideal for everyone independent of the tastes and preferences. In addition, one other element that adds to the formality of this advertisement is the lack of punctuation as well as the use of many adjectives, that have an aim to giving vividness to the text as well as to drive the attention of the audience as some of them emblazon and extol the two islands as for example the words ?????™beautiful??™??™ which is repeated several times and ?????™must-see??™??™ as well as ?????™popular??™??™ and ?????™well-known??™??™ that are repeated which shows the fact that the author of the text uses the popularity of the islands in order to grab the attention of the readers as he probably believes that they will be influenced by the others and as a result they will follow them to the exploration of the islands. Furthermore, the use of superlative at the beginning of the text(?????™the largest??™??™, ?????™most developed??™??™) is an exaggeration that however aims at giving prestige to the islands and making the reader feel special about visiting them. Finally the author also uses a very vivid imagery in the text with natural mainly visual but also auditory and tactile images that arouse all the senses and create a very pleasant atmosphere as well as they make the islands so real that it is almost like the readers are at them.As for the stylistic features of the text, the enumeration at the top of the page, with the words that are in a different color than the rest of the text, together with the alliteration of the word beaches, capture the reader immediately and as these words are the first thing that he sees, they make him acquire from the beginning a positive attitude and opinion about this holiday destination.
In addition, as for the structure of the text, we can clearly see that it is divided into small paragraphs which makes for easier skimming and as a result it makes the text more easily-read and more interested. This has as a purpose to make the readers give much attention to the text and therefore, be captured by the idea of visiting the islands. Moreover, there is the use of the literal device ?????™asyndeton??™??™ as most of the sentences of the text that are very long, are separated by commas which again makes the tone of the advertisement more informative.On the other hand, one of the most important elements of this text is the use of images, both at the bottom and at the beginning of the page. As for the images at the bottom of the page, they seem to reinforce the text as well as to provide visual support as in some cases, things that are described in the text, are also visualized and presented to the reader as for example the frigate bird sanctuary. Therefore, we can conclude that the use of images is very effective as they first of all catch the eye of the reader and give a more colourful and delightful note to the text, whereas, more importantly, they make the reader realize that what the text is claiming is true and therefore, they make him more willing to visit the islands so that to enjoy all the pleasant moments that mainly the people in the third picture seem to have.
Finally, as for the pictures at the beginning of the page, as we can see, except for the joyful colors they have which makes the destination more appealing to the reader, the also provide further information about the two islands by accessing the links that are shown under them, which makes the text more interactive and provides a chance to the reader to find even more information and reasons to visit the destination proposed by the author.Taking everything into account, after reading the advertisement I can conclude that it was quiet successful as it made me feel mesmerized by the beauty of the islands as well as by the large variety of choices that they provide to the visitors, therefore I would most probably choose these islands as a holiday destination despite the costs of this trip.