1.  Introduction

Innovation and research in future technologies can
have great possible benefits but can also raise social and ethical concerns.
The main focus of this report will be on the Internet-based photo-sharing
application Instagram. An app based service that lets registered users upload
photos or videos to a platform page. Since its launch in October 2010, it has
attracted more than 150 million active users, with an average of 55 million photos
uploaded by users per day, and more than 16 billion photos shared so far (Hu et
al, 2014), the app has undergone a transformation in it’s history that has
provided both benefits and controversies with the user. In order to realistically
understand and address possible ethical and social issues, users need to have
an understanding of what such issues might be.


This report will begin by clarifying its concepts of emerging
technologies and principles of investigating the ethical consequences. Then will
explore the ethical issues related to the field of emerging information and
communication technologies (ICTs). Finally, in conclusion, this report will recommend
how Instagram could be made more privacy friendly for the future.

2.  Ethics

Social networking websites such as Facebook, Twitter,
and LinkedIn have become the established normality for communication and
maintaining relationships. While these websites are useful tools for exchanging
information, Ethical implications still gnaw at the users of this ICT. People are
still concerned that their personal details are being circulated far more
widely than they would like to think. different issues can have different
meanings for different technologies or in different application scenarios.
However, there are many similarities and there is important overlap between the
technologies. This section therefore offers a brief outline of the main themes
and some of the key sub-themes of this report.