Exterior to the text, the impact of such an effect has consequenceson our understanding of world events, the decisions we make and the votes wecast.

In a global world which gets obscure information the moment its publishedand digests it over a Starbucks we cannot reasonably expect the public to becritical of everything they read. It’s apost-fact age. Opinion and agenda shines brighter than facts and expertise.Should we hold reporters to an unrealistic standard in the pursuit ofimpartiality and equity? If people don’t feelrepresented they will switch to another media outlet which affirms their views.Seeking to be told “you’reright, you were right all along” is humannature. The question then becomes how far are we willing to let the erosion of journalisticintegrity go. To what degree is it reasonable and when does it become dangerous?When we can no longer find any single source with an absolute commitment to thefacts, rather than the delivery, how to we make informed decisions aboutimmigration, leaving the European Union, or the next president?