1. Bettercustomer insight-in real timeMost companies dependon various surveys, ethnographic research and various focus group to identifythe influence of customers behavior and attitudes. By doing this, it makescustomers memories unreliable and presence of observers make customers tochange their behavior. In this paper, we have found a research tool whichovercome this limitation called real time experience tracking which isconducted over mobile phones.
The RET tool provides inexpensive instant and unbiasedfeedback from the customers any time in a day. We need to know only four things when acustomer encounter with any brand. Different growing companies like Schweppes,Energizer and Fox how do apply RET to improve customer experience, increasesales and for marketing decisions are being discussed in this article. Thearticle is relevant to today’s managers and will be relevant to the futurebusiness organizations2. Chartingyour organization’s Bring-Your-Own Device VoyageBring-your-own-device(BYOD)policies have been deploying various organization day by day, where CIOsconcern about threats come from various applications and personal devices toorganizational security and control. The article describes a four-wave modelunder a deep case study with Cisco, Wal-Mart and Arkansas department of IS thatcover the BYOD policies. After organizations experience, we have found four keyideas that would identify BYOD issues at each wave and place them into theirown BYOD voyage.
The three case studieshave broken the strict rules to soften rules for employee-owned devices andthey embrace BOYD as it increases innovation, productivity and cost saving inan organization. The similaritiesbetween BYOD growth management and policy attributes also found in this article.The lessons and guidance from this article relevant to today’smanagers and will be relevant to the future business organizations.
The coming era of brand in the hand marketing.The demand of mobilehand-held devices is increasing smoothly, intriguing latest possibilities. Inthis article it refers as brand in the hand marketing. A person can beconnected anytime and anywhere through wireless internet that is useful tocollect data for mobile marketing. It also defines why that a consumer might bea place at a given time.
By getting this information, a consumer could have relevantand meaningful marketing messages or promotion on a mobile device. In the past,companies need to know some fundamental issues for marketing. In this articlewe see the difference between mobile marketing and traditional marketing, whatis the best time to take initiative for ‘brand in the hand’, how does marketingstrategy have to be integrated with mobile marketing. The article also defines,how should we address privacy issues etc. The lessons and guidance from thisarticle relevantto today’s managers and will be relevant to the future business organizations.